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Digital Marketing Executive

  • Location

    Worcester, Worcestershire

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Kate Turnbull

  • Contact email:


  • Job ref:


  • Published:

    over 2 years ago

  • Expiry date:


  • Startdate:


  • Consultant:


Digital Marketing Executive (PPC, Google Adwords, Analytics)

Working for a local organisation who is part of an International group, you will be part of an exciting success story and a team who are passionate about delivering excellence in all aspects of the business. Reporting into the Customer Acquisition Manager and supporting the Head of Search, you will be responsible for the PPC campaigns.

Some key duties and responsibilities will include (but not be limited to):

* PPC account management in a highly competitive channel

* Continual optimisation according to client brief and best practice guidelines

* Keyword research, ad copy testing and competitor analysis

* Additional involvement in paid social media and display advertising

* Preparing client reports and providing analysis and recommendations to drive KPIs

* Account management, administration, forecasting and budgeting

Essential skills and experience:

* Previous experience of paid search marketing

* Proven experience of working and driving successful PPC Campaigns

* Previous Google Adwords and Analytics experience

* Strong analytical and numerical skills with an ability to manipulate data

* Advanced Excel skills

* Excellent interpersonal and communication skills

* Highly motivated with a genuine passion for digital marketing