Paid Media (PPC) Executive

Posted 27 May 2022
SalaryNegotiable
LocationGreat Malvern
Job type Permanent
DisciplineCommercial
Reference33676_1653644732
Contact NameKate Turnbull

Job description

Paid Media Executive (PPC)

If you are an experienced PPC professional who would thrive on being part of a 'hands on' team, sitting within a global organisation this would be a fantastic opportunity to implement your skills and take responsibility for the execution of (but not limited to) Google and Bing Ads across the global website. As well as demonstrating a strong technical acumen and a minimum of two years' PPC experience (in house or agency), you will also be an excellent planner, have exceptional verbal and written communication skills and thrive on working in a fast paced environment.

Some key duties and responsibilities will include (But not be limited to):

  • Managing, running and optimising paid such platforms including Google and Bing Ads

  • Keeping track of actualised/reconciled spend against budgets and feeding back to the Digital Acquisition Manager

  • Working with the field marketing team to oversee and optimise local paid search performance

  • Looking after Ad copywriting and creation

  • Working with field marketing to translate ads into high quality local ads

  • Analysing campaign and channel performance

  • Keyword expansion and optimisation

  • Seeking new paid media opportunities for MQL generation

  • Using the paid search platforms, Google Analytics and Google Data Studio to create reports and dashboards for stakeholders on paid media performance and progress

  • Supporting in executing a paid media strategy in core markets to drive traffic, revenue and new customer acquisition

  • Working with the Programs Manager and Sector teams to support campaign objectives

The Paid Media Executive will have communication links with customers and suppliers as well as a number of internal teams. Being self-motivated and driven with a desire to grow and develop within the role are key attributes.

Knowledge, skills and experience required:

  • A minimum of two years PPC experience (in house or agency)

  • Working knowledge of Google Ads and Bing Ads

  • Working knowledge of Google Analytics

  • Excellent Microsoft Office skills

  • Understanding of user intent, and how to reverse engineer user intent from a keyword perspective

  • Understanding of buyer personas

  • Digital marketing technologies and platforms

  • Current and emerging web/internet applications

  • Excellent team player

Our client is based in Malvern but this role can be based from home with occasional meetings to be held as required within the office. The successful candidate can expect to join a fantastic team within a forward thinking, global organisation where they positively encourage personal growth and development.

£TBA plus excellent benefits