Marketing Executive

An established family-owned business in Stourport is seeking a talented Marketing Executive. Working alongside the Sales & Marketing Director, this is a truly exciting and brand new role, as previously the business has not had a dedicated in-house marketing professional.

With a commitment to investing in and prioritising their marketing activity, they now require a hands-on marketing executive to execute the marketing strategy and have a real impact in future marketing direction and decisions. With this being a new role, it represents a great time to join this business, develop the role and to have a genuine impact on future business performance. This is an all-round Marketing Executive position encompassing creative, analytical, digital and commercial responsibilities.

You will benefit from working in a supportive and friendly team environment with the option of some hybrid working available. The Head Office in Stourport is set in an idyllic rural location and this role will involve occasional travel to the company's parks across Worcestershire and Wales to take photos and videos to be used on the website, social media and other marketing channels.

Responsibilities:

• Have a direct input in the planning and execution of the Marketing Plan.
• Update and maintain the website on a weekly basis.
• Set up and manage paid adverts via Facebook.
• Assist parks team with managing Facebook pages and increase followers.
• Set up and manage Instagram and Twitter accounts.
• Produce and update as required a business wide social media policy.
• Email marketing campaigns to current customers to promote stock & offers.
• Organisation and promote park sales events, e.g. Open Days, via social media channels, emails, AdWords, newspapers (online & print), posters / leaflets etc and attend events where necessary.
• Google AdWords management and updates, to include analytics, producing reports and monitoring campaigns.
• Park photography including the use of videos and a drone.
• Retargeting adverts.
• Brochure and leaflet designs.
• Opportunity to introduce new innovative and creative strategies.

Requirements:

• Previous experience in a similar role.
• Experience of both online (digital) and offline (print / events) marketing.
• Experience of creating engaging digital content and conversations via social media.
• Google AdWords experience and the ability to analyse results, monitor campaigns and produce reports.
• Creative thinking.
• A good eye for attractive and engaging photography and video content.
• Must have own transport.

Based in Stourport-on-Severn, Worcestershire. Occasional travel that may require an overnight stay. Mileage Allowance & Expenses paid.

Hybrid working options available (2 to 3 days per week from home), but you must live within reasonable commutable distance of Stourport.

Monday to Friday 8:30am to 5pm.

Annual salary circa £30,000 - £32,000 dependant on experience.