Product Marketing Manager

Posted 26 March 2024
Salary Negotiable
Job type Permanent
ReferenceKT 36196_1711450937
Contact NameKate Turnbull

Job description

Product Marketing Manager (SaaS /Tech/Insurance)

Spearheading all marketing strategies in relation to the company's products, the Product Marketing Manager will develop a deep understanding of the target market and embrace the opportunity of working on a number of developing projects. With strong leadership experience and strong commercial acumen, you will have a proven track record in effective go to market campaigns and working collaboratively across internal departments and complex customer environments.

Some key duties and responsibilities will include (but not be limited to):

  • Undertaking competitor analysis, product positioning, research and testing product promotions
  • Creating and delivering go- to- market plans with particular emphasis on developing messaging and marketing positioning around products
  • Working with the wider group marketing team to execute campaigns
  • Ensuring marketing campaigns achieve predicted results
  • Launching and positioning differentiated products that meet business objectives
  • Understanding how a product is sold and the channels they are sold into to inform pricing strategies

This role could be considered for an individual who has been working as a Marketing Manager within one of the specified industry sectors and is interested in focusing more on Product Marketing.

Skills and Experience required:

  • CIM Level 6 (or equivalent) preferred or demonstrable experience
  • Relevant B2B product or performance marketing within technology, SaaS or insurance sector
  • Strong leadership skills with a commercially driven mindset
  • Highly experienced linking product, brand and performance
  • Proven track record in in creating effective go to market campaigns
  • Exceptional presentation skills
  • An ability to communicate complex topics and technological concepts clearly
  • Data driven and analytical
  • Self-starter with excellent time management skills

With offices based in Worcester, our client is offering a competitive salary, excellent benefits and the option hybrid working.